Meta keywords
The tag of Meta keywords is used in SEO as the main tag to tell the search engines what keywords are most appropriate with the content of any website. An webmaster can add the Meta keywords in the main segment of his/her website and can fill the tag with keywords which he/she wants their website to rank for. Ultimately, spammers are caught on the fact that reciprocating the keywords over and over in the tag can result in the site to rank more excellent. Google and other search engines are eventually caught on to this and it leads to a major change in the algorithms of the websites. The aim of the considerable change is to shift the center to the links rather than the Meta tags. The tag of Meta keywords has no longer any affect on the rankings of the search engines.
Keyword Stuffing
Another technique, which is used along with the Meta keywords tag to get a good rank, is the keyword stuffing technique with targeted keywords. When the algorithms were changed from using the Meta tags, the technique of keyword stuffing voyaged over to the further html elements. The headers, titles, alt attributes of the page content and images of the keyword stuffing became quite popular techniques to achieve improved rankings in the process of search engines. Finally, the algorithms of search engines are caught on to the techniques of keyword stuffing and the technique is no more an efficient method for the improvement of ranking.
Keyword Density
With the changes to the algorithms of the search engine and the crash on the keyword stuffing, keyword density took birth very soon. It is decided by the SEO’s and webmasters if the content’s keyword density on a particular page of any site is in any particular range of percentage, that rankings of the higher search engine can be attained. The webmasters began to add the keywords into the content of the page to try to get the density of the keywords to be according to what they think is the best possible percentage. But the problem created by this technique is that each of them has a different idea about the possible density. The content of the page began to get written in trial of including the keywords in a content to get the proper density, which results in drop in the quality of the content.
Today, SEO’s and Webmasters do not view the density of the keywords as it used to be viewed in the past. Nowadays, the best approach is to write the content for that person who may visit the website and may not to achieve a certain density of the keywords. If any content is being written in such pattern and keywords are contained in the changeable html aspect of the web page then the top rankings usually follow.
Hidden Text
As the content has a huge impact on the rankings of the search engine, SEO’s and Webmasters have decided that the top ranks cannot be acquired if ample of content is not found in the web pages of any website. Modifying any content, by adding further content, or keywords to any page needs a cosmetic change. So, adding any kind of hidden text can be caught on as a better way to get the keywords on the web pages. The most common technique to hide the hide the text is to color both the text and the background in a same color. This technique has labeled quickly as the way to mislead the search engines. Today, one can hurt the ranking process of a website by using this technique than to help the website.
Footer links
An effective way to get more than hundreds or thousands of targeted link is to add a list of links in the footer of the site. The footer can include 20-40 links and sometimes more than that. Today the links in the website footer do not have the same influence on the ranking process like it used to be in the past.
Site Wide Links
The concept of these links are that if any single link from a particular website can improve the rankings in the search engine, then how about taking many links from that website? The technique worked for a few moments and the process of getting the couple side wide links from a few websites had a powerful affect on the websites. But the technique is no more effective. Getting two or two thousand links from a single site has the similar affect on the ranking processes of search engines.
Blog comment and forum post links
I feel surprised when I see that people repeatedly try to expand their effort of link building on these kinds of links. There are many better options to spend this effort of link building. Blog comments and forum posts once used to be an effective way to build links. Nowadays, the websites follow “nofollow” attributes, which are much strict while evaluating what to grant and what not to grant, concerning the links. Posting pointless and short comments to drop back any link to any site often leads to removed or banned blog or forum accounts. This kind of link building process is just worthless to spend on doing.
